Tuesday, November 30, 2010

Kut the Kards

Perhaps there’s hope for humanity, and the world isn’t composed entirely of idiots after all.

I’m referring to the epic failure of the Kardashian Kard, a prepaid debit card introduced earlier this month by the monumentally untalented Kardashian sisters of E! Network fame.

Before it was pulled, only 250 of the cards – or “Kards” – were purchased, meaning that even the financially unsophisticated target audience who supposedly aspires to emulate the lives of luxury, extravagance and unflinching exhibitionism that are the creed of Kim, Kourtney and Khloe weren’t biting. (And what is with prolifically-breeding nut job reality show families, like the Duggars of 19 and Counting, and their penchant for naming all of their children with the same first consonant?)

Complaints of egregious fees caused banking officials to look into the matter, quickly resulting in outcry from regulating agencies like the Consumers Union and Connecticut Attorney General Richard Blumenthal. Aside from having to prepay the card to use it, cardholders could have racked up an additional $100 in annual fees on top of charges to cancel the card, add money to it, withdraw funds from an ATM, or even speak to a phone representative.

The family’s provenance doesn’t exactly inspire fiscal responsibility, considering its fame was launched by a graphic sex tape leaked by oldest sister Kim. Or that these spoiled, sniping young women are the offspring of O.J. Simpson’s pal Robert Kardashion, who may have helped to discard the bloody clothing and weapon used in the murder of Simpson's wife Nicole and Ron Goldman. Or that these girls have made a very profitable career out of horrifying their wizened stepfather, former Olympic athlete Bruce Jenner, with their general vulgarity, shallow consumerism and tacky public hookups.

It’s almost like a biblical pronouncement, and for once the money lenders were swept out of the temple. What next, Kardashians?

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