Thursday, October 20, 2011

Steve's Ball and Chain

Yesterday I posted the 2011 winner of Consumerist's Worst Ad in America, the odious Luv's diaper ad with its celebration of infant excrement. Another ad under consideration was this 30-second spot for AT&T, which mires the viewer so deeply in marital strife it's easy to forget the offer and find yourself worrying about poor "Steve's" domestic woes.

I suppose the wife's assumption -- while she angrily spritzes the plants in her little greenhouse -- that the family plan Steve committed them to will add to their financial burden, is meant to underscore the point that the plan is actually free. But her quickness to jump on the poor guy ("Where's that money coming from, Steve??!!") for his fiscal incompetence gives you a glimpse into an unenviable marriage to a bitter harridan. If only she had married John Clark.

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